Identity system for Orchard Lounge, a trio of electronic DJs from Chicago embarking on the Molecula Vallecula tour. System includes band and tour logos, show poster, and box set including a booklet, insert, cd, and dvd. Anatomically speaking “valleculae” are grooves in your body. One example is the groove between brain hemispheres. There is a parallel between music and a “groove”, which is the basis for the tour concept. Scientific imagery is utilized to emphasize the eclectic nature of their music and the molecular level upon which it penetrates your body.